GOLDEN PALACE, the shame and the stupidity part 2: baby-clothing for advertising
Thursday, June 02, 2005
GOLDEN PALACE, the shame and the stupidity part 2: baby-clothing for advertising
In the relatively short time since the Golden Palace baby name buying incident, Golden Palace has accomplished another trademark marketing gimmick, this time baby clothing for advertising purposes.
During the month of July, the tot will have GP shirts, hats, shoes, bibs, and anything else they can get the company logo on- possibly even the stroller.
The ebay seller thinks this is a great idea. "Now who doesn't look at babies? We all stare and look at newborns when we see them out in public and say how cute they are so by putting your ad on our infant you know your ad will be looked at!"
The auctioneer also defends the act of selling her baby for marketing.
"We put on clothing everyday on ourselves and on our kids that have name brands/company logos on them and we advertise for them on a daily basis for free. So why not get paid to sport a company logo.
He or she does make a good point. Furthermore, he is just a baby. He wont know what's going on, let alone that he is advertising an online casino. All he will know is that he's the centre of attention. What more could a baby want??"
After some examination of the birth certificate of "Goldenpalacedotcom Sliverman", there were suggestions made at in the Casinomeister "Golden Palace babies" thread that it might be a fake. This remains to be seen.
However, this latest prank is most undeniably genuine: you can view both the Ebay action item and also a list of all the bids that took place prior to Golden Palace winning the day with a bid for $999.
There is no question that this happened. This was not a ruse to get media attention without the subsequent vilification for repugnant marketing practices by revealing that the claimed action never actually took place.
The most telling remark in the above article comes in the last paragraph:
It appears that Golden Palace consider new-born babies to be fair game for online gambling advertising, based on the theory that what they're unconscious of cannot hurt them.
Maybe the idea will catch on with cigarette manufacturers.
Or liquor merchants.
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